Stark Metrix — Privacy Policy (Draft)

Note: This is a template draft, not legal advice. Have an attorney review before publishing — especially the SMS/TCPA section — since Stark Metrix's SMS confirmations and review-request texts must be A2P 10DLC compliant before carriers will approve messaging.

Last updated: [DATE]

1. Who we are
Stark Metrix ("we," "us," "our") builds AI growth systems for home service businesses — HVAC, plumbing, electrical, roofing, landscaping, and similar trades. We operate starkmetrix.co and provide three core services: an AI Booking System, a Review Follow-Up Engine, and Websites + Chat. This policy explains what information we collect and how we use it.

2. Information we collect
From you (our client), when you contact us or book a call: Name, business name, email, and phone number submitted through our Book a Call page or contact forms; Scheduling details you provide through our calendar booking tool; Information about your business (services offered, pricing, scheduling rules) needed to configure your AI Booking System.

From your customers, when we operate your systems on your behalf: Call recordings and transcripts from calls answered by your AI Booking System, including the customer's name, phone number, service address, and appointment details; SMS confirmation messages sent after a booking is made; Follow-up review-request texts sent after a job is marked complete, and any replies (including private negative feedback routed to you rather than posted publicly).

Automatically, when you visit our site: Pages visited, browser and device information, and general analytics collected via cookies and similar technologies.

3. How we use information
To respond to inquiries and schedule the 15-minute intro call requested through our Book a Call page. To build, configure, and operate your AI Booking System, Review Follow-Up Engine, and/or Websites + Chat services. To send SMS appointment confirmations and review-request texts on behalf of our clients. To route negative customer feedback privately to the business instead of publicly, as part of the Review Follow-Up Engine's rescue flow. To provide call transcripts and analytics through your dashboard. To improve our services and website, and to comply with legal obligations.

4. SMS / text messaging
By providing a phone number and opting in — either as a Stark Metrix client or as a customer of one of our clients — you agree to receive SMS messages such as appointment confirmations and review requests. Message frequency varies by service and activity. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help. Consent to receive SMS is not a condition of purchasing any service. We do not sell or share mobile opt-in data with third parties for marketing purposes.

5. How we share information
We do not sell personal information. We may share information with: Service providers who help us operate (e.g., scheduling/calendar tools, CRM systems, hosting, and telephony/SMS providers); Our clients, when we are processing their customers' data on their behalf to run their AI Booking System or Review Follow-Up Engine; Authorities, when required by law.

6. Data retention & security
We retain call transcripts, SMS logs, and customer data as long as needed to provide the relevant service and comply with legal obligations, and use reasonable technical and organizational measures to protect it.

7. Your rights
Depending on your location, you may have rights to access, correct, delete, or restrict use of your personal information. Contact us at [PRIVACY EMAIL] to make a request.

8. Cookies
Our site uses cookies for functionality and analytics. You can control cookies through your browser settings and our cookie banner.

9. Changes to this policy
We may update this policy periodically. The "Last updated" date reflects the most recent revision.

10. Contact us
Stark Metrix
[BUSINESS ADDRESS]
[CONTACT EMAIL]